Glow Serum — Q3 UGC push
Past winner: “derm reacts” format, 2.1× ROAS
- Audience: 18–24, skincare-curious, scrolls TikTok at night
- Tone: raw UGC, not polished — phone camera energy
- CTA: “Try free for 14 days” + shop link in bio
- Must mention: dermatologist-tested, no fragrance
skincare, gen z, ugc style, 30–40s, dermatologist angle